IPSY Launches Quarterly Wellness Membership

IPSY has launched IPSY Wellness, a quarterly membership that expands the company’s curated product-discovery offering into wellness. Members can select from Skin, Hair and Total Wellness collections, each containing four products. The launch includes supplements, treatment and tools from brands including Goli, Sakara and Apothékary, offered at more than 50% off retail value. IPSY said its member research found 66% of surveyed members are interested in wellness but feel overwhelmed by the available options.

Member Research Informs Launch

IPSY’s 2026 Beauty Discovery Report found that 69% of surveyed members would not commit to a routine without sampling first, while 65% said they were likely to explore a new wellness brand or product when introduced through IPSY. The company said it analyzed member preference, review and product-trial data to shape the program.

Galen Smith, CEO at IPSY, said:

“Millions of members have trusted IPSY with their beauty routines, and with wellness and beauty now more connected than ever, we want to take a more holistic approach to meeting our members' needs. The growing interest in wellness demonstrates that members are looking for IPSY to provide the same level of support in wellness that we have provided in beauty for years,”

Three Collections At Launch

The quarterly format is intended to give members time to try products and build routines. IPSY Wellness will add Lemme, Beam and Good Bacteria to its collections in 2027.

A McKinsey survey cited by IPSY found that approximately two-thirds of Gen Z and millennial consumers in the U.S., U.K. and Germany bought functional nutrition products in the prior year. IPSY also said more than 60% of respondents to its Instagram poll identified supplements and nutrition, skin and facial tools, and hair and scalp care as part of their approach to beauty.

A New Membership Option

IPSY Wellness gives the company a new membership option beyond its core beauty community. More information is available through IPSY Wellness.