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An empty wooden sauna with a folded towel on the bench.
 Latest Perspire Launches October Fall Ritual Challenge Perspire Fall Ritual Challenge invites guests and members to complete eight sauna sessions in October 2026 for a prize draw. Oct. 1, 2026
People exercise on Pilates reformers in a red-lit VASA Fitness studio.
Body / PilatesVASA Fitness Adds Studio Pilates in ColoradoSep. 17
Activewear displayed on mannequins and tables inside a bright yellow clothing store.
Body / YogaBeyond Yoga Opens New York City Pop UpSep. 17
An empty wooden sauna with benches and a small window.
Body / Sauna and Cold PlungeSunlighten Launches Amplify RED SaunaSep. 15
Two people standing among city office buildings, one in a navy suit and one in a white shirt.
Body / Sauna and Cold PlungeSun Home Saunas Ranks No. 198 on Inc. 5000Sep. 8
A modern gym with treadmills, weight machines, squat racks and an indoor turf training lane.
BodyKaizen Plans Fall Opening at BayshoreAug. 27
A person in a white swimsuit sits in a red-light sauna beside a glowing therapy panel.
Body / Sauna and Cold PlungeBestQool Releases Sauna Light PanelAug. 19
A dark modern bathroom with a black sauna cabin beside a glass wall overlooking lush plants.
Body / Sauna and Cold PlungeSun Home Launches Nova Indoor Traditional SaunasJuly 1
Pilates reformer machine with padded carriage, resistance cords and a monitor
Body / PilatesEchelon Launches Meridian Reformer for Home PilatesJune 9
Three women stretching sideways on reformer Pilates machines in a bright studio.
Body / PilatesCrunch Fitness Launches Reform Pilates ClassesJune 2