Carolyn Murphy Joins Infinity Wellness Leadership
Carolyn Murphy joins Infinity Wellness as partner and chief brand officer, overseeing brand vision as the company expands its supplement portfolio.
by Body & Soul Newsroom ·
Infinity Wellness, a whole-food nutrition company, has appointed Carolyn Murphy as partner and chief brand officer. Announced Sept. 1, the appointment brings the model and entrepreneur into the company’s leadership team as it expands its supplement portfolio. Murphy will lead creative vision, brand storytelling, product positioning, creative direction and consumer experience. She will also help guide the company’s long-term strategic growth.
Brand Leadership Role
Founder Billy Merritt remains chief innovation officer, leading product formulation and education. Lars Hem will continue as CEO, overseeing the company’s strategic direction and operations.
Lars Hem, CEO at Infinity Wellness, said:
“Carolyn embodies everything Infinity Wellness stands for. She brings extraordinary creative vision, impeccable taste and, most importantly, a genuine passion for healthy living. As we continue to grow the brand, Carolyn's perspective will help us create a deeper connection with consumers who are looking for wellness products they can truly trust.”
Whole Food Product Range
Infinity Wellness’ portfolio includes True Greens, True Vitamin C, True Plant Protein, functional wellness formulations and nutritional bars. The company says its formulas are free from synthetic vitamin isolates and unnecessary fillers, and are verified through third-party testing.
Carolyn Murphy, Infinity Wellness' new Chief Brand Officer and Partner.
Carolyn Murphy, Partner and Chief Brand Officer at Infinity Wellness, said:
“I've always believed that true wellness begins with what we put into our bodies. Infinity Wellness shares my belief that quality, transparency and simplicity matter. I'm excited to join the company not only as Chief Brand Officer, but as a partner invested in helping build a brand that inspires healthier, more intentional living.”
Next Phase Of Growth
Murphy’s appointment adds brand leadership as Infinity Wellness enters its next phase of growth. The company says it remains committed to whole-food ingredients, transparency and formulas without unnecessary additives or complexity.
