IAN Longevity Gummies Launch December 22 From Richard Laver

IAN, a new longevity-focused wellness company founded by serial entrepreneur Richard Laver, will debut its first product on December 22: a daily longevity gummy featuring 24 curated ingredients. Ahead of launch, people can sign up at TryIan.Co for early access, the full ingredient list and a chance to be first to try the product. The launch marks a new venture for Laver, who previously created Kate Farms and Lucky Energy.

Inside the Daily Sachet

The gummies are available in Dragon Melon Yuzu, and each sachet has 10 grams of fiber, 3 grams of sugar and 40 calories. Made for high performers who want to invest in the years ahead without slowing down today, IAN pairs its formula with a design-forward aesthetic and portable packaging that goes from the morning routine to wherever the day leads.

Healthy Aging as a Priority

The company enters a category drawing wide consumer interest. McKinsey & Company’s 2025 Future of Wellness survey found that up to 60% of consumers across markets consider healthy aging a top or very important priority. SNS Insider estimates the broader U.S. longevity market was valued at $9.16 billion in 2025 and projects it will reach $20.17 billion by 2035.

Richard Laver, Founder at IAN, said:

“People are rethinking what it means to age well, and there’s a real opportunity to make longevity a more approachable part of everyday life. We created IAN to simplify what can feel like an overwhelming category, bringing carefully selected ingredients together in a daily ritual people can look forward to. Our goal is to help people feel ready for today while investing in the years ahead.”

Named in Honor of Ian

Richard Laver, Founder at IAN, reflected:

“My father wasn’t blessed with a long life, and creating this company in his honor is a reminder to make the most of the time we have. Longevity isn’t just about adding years. It’s about the small habits you actually keep, and I want IAN to make those habits easy to start and easy to love.”

The company takes its name from Laver’s father, Ian, who died in a commercial airline crash at age 45. Laver was on the plane and survived at age 12 as its youngest survivor. That experience shaped his appreciation for life and inspired the company’s belief in living fully and building habits that support how people live today and in the years ahead.

A Third Chapter for Laver

IAN is the third and final chapter in Laver’s entrepreneurial trilogy, following Kate Farms and Lucky Energy. He envisions the company as a broader platform for better living, with products that help consumers build sustainable routines through every stage of life, starting with the gummies that arrive on December 22.

This product is not intended to diagnose, treat, cure, or prevent any disease.