Phuket Hosts Global Wellness Summit 2026

The Tourism Authority of Thailand will co-host the Global Wellness Summit 2026 in Phuket from 10–13 November. Organised by the Department of Thai Traditional and Alternative Medicine, with TAT, the Thailand Convention and Exhibition Bureau and Phuket Province as co-hosts, the event will be held at Angsana Laguna Phuket. TAT will use the event to present Thai wellness traditions and travel experiences.

Four Days In Phuket

Her Majesty Queen Suthida Bajrasudhabimalalakshana is scheduled to preside over the official opening ceremony on 11 November and deliver the opening address. The four-day summit will feature international industry discussions, innovation showcases, networking activities and an exhibition of wellness products, services and tourism experiences.

The programme opens on 10 November with delegate welcome activities and evening receptions. Highlights on 12 November include a student-focused “Shark Tank of Wellness” competition, Innovation Lab and Gala Evening, while 13 November will include the Global Wellness Summit 2027 host destination announcement.

Thailand Wellness Journey

TAT will present “Thailand Wellness Journey: The Ultimate Healing Sanctuary” through a dedicated exhibition booth showcasing wellness routes across Thailand’s five regions. The display will bring together traditional medicine, massage, cuisine, cultural heritage and natural resources.

DTAM will present regional Thai massage traditions, herbal products and food-based wellness, while TCEB will showcase Thailand’s international meetings and events capabilities. The Sustainable Tourism Development Foundation will highlight Phuket’s local crafts and cultural heritage.

Other exhibitors include Amathopia, Laguna, BDMS Wellness Clinic and Chiva-Som. The Government Pharmaceutical Organization and research and life-sciences agencies will present healthcare products and related technologies, reflecting the range of Thailand’s wellness industry.

International Connections

TAT’s participation supports its promotion of Thailand’s Health & Wellness tourism through “Healing is the New Luxury” and its Value over Volume direction. The agency plans to link Thai wellness operators with overseas partners and develop travel experiences that combine health and healing with gastronomy, culture and community life.

Ms. Thapanee Kiatphaibool, TAT Governor at Tourism Authority of Thailand, said:

“The Global Wellness Summit in Phuket gives Thailand a valuable opportunity to share its wellness heritage with international industry leaders. Thai wellness combines traditional healing knowledge, nature, cuisine, culture and the genuine care of Thai hospitality. As a co-host, TAT aims to connect these experiences with international markets, creating opportunities for Thai businesses and communities while positioning Thailand as a destination for meaningful travel and wellbeing.”