Pilates Addiction Reaches 350 Licenses Sold

Pilates Addiction has surpassed 350 licenses sold across 27 states as it expands its national studio network. The company has 40 studios open across 12 states, with another 75 preparing to launch through early 2027. Planned locations span Texas, California, Florida, Nevada, New Jersey, Michigan, Ohio and Georgia. The openings include markets such as Dallas, Austin, San Francisco, Denver and Las Vegas.

Studio Openings Ahead

Just over a year into its national expansion, Pilates Addiction is shifting its focus from franchise sales to studio openings. The company says it has built infrastructure to guide owners through real estate, training, pre-opening marketing and studio launch.

Sarah Luna, CEO at Pilates Addiction, said:

“Selling 350 licenses is an incredible milestone, but what excites me most is this next phase. We’re watching this brand come to life in communities across the country. Studios are opening, memberships are building, and our owners are creating the kind of Pilates experience we believed was missing from the category. This fall will set the pace for what’s ahead.”

Aurum Reformer And Classes

The company’s studios feature its patented Aurum™ Reformer and black-and-gold design. Its class lineup includes IGNITE, CORE+, MAX and MOBILITY RX.

Pilates Addiction describes its programming as combining Pilates precision with the energy and community of modern boutique fitness. The company says the class lineup gives members multiple ways to build strength, improve mobility and progress within the studio.

National Footprint

The expansion follows rising Pilates participation. U.S. Pilates participation reached 13.8 million people in 2025, increasing 6.8% year over year, according to Sports & Fitness Industry Association data reported by Athletech News.

With its largest wave of studio openings underway, Pilates Addiction is continuing to build its national footprint into 2027.