Beyond Yoga Opens New York City Pop Up

Beyond Yoga is deepening its presence in New York City with the opening of a 2,300-square-foot pop-up shop in Manhattan’s Flatiron District. The shop at 108 Fifth Avenue is open through January 2027 and carries the brand’s women’s and men’s collections, including its glowzone™ performance line. Weekend movement classes will run from September 19 through October 11. The company will also host Seek Beyond: Open Air on October 17, with a walk or run followed by a Natasha Bedingfield performance at Edge NYC.

Retail And Movement Classes

The pop-up will offer seasonal outerwear, fleece, exclusive New York merchandise and a rotating program of experiences. Classes will be led by Ali Brunson, SotoMethod, Pvolve, Jada Covington, Natural Pilates, DanceBody, Stakt and Makena Diehl.

During the opening weekend, the company will offer complimentary coffee from a cart on Fifth Avenue. Customers who purchase glowzone™ leggings will receive a three-month SotoMethod digital membership.

Nancy Green, Chief Executive Officer at Beyond Yoga, said:

“New York has long been one of our largest e-commerce markets and home to one of our most engaged communities, so establishing a physical presence here was an important next step for Beyond Yoga.”

Seek Beyond Open Air

Seek Beyond: Open Air will begin at the Flatiron pop-up on October 17, with a community walk or run along the West Side Highway. The event will conclude at Edge NYC, more than 1,100 feet above Manhattan, with a live performance headlined by Natasha Bedingfield.

Limited tickets will be available for early access, followed by general admission.

A Wider Retail Footprint

Beyond Yoga reported consecutive double-digit growth in the first half of 2026, compared with the previous year, on a reported and organic basis. The brand recently opened stores in Manhattan Beach, California, and Scottsdale, Arizona, and plans further locations in Denver, Colorado, and San Clemente, California, later this year.

The New York City pop-up is open Monday through Saturday from 10:00 a.m. to 8:00 p.m. and Sunday from 11:00 a.m. to 7:00 p.m.