Beyond Yoga Hosts Open Air Event in New York
Beyond Yoga Seek Beyond Open Air brought a community run, walk, and Natasha Bedingfield performance to New York City.
by Body & Soul Newsroom ·
Beyond Yoga brought its Seek Beyond: Open Air event to New York City on October 17, with a community run and walk followed by a Natasha Bedingfield performance at Edge NYC. Hundreds of people began at the brand’s Flatiron pop-up shop before traveling along the West Side Highway to the venue. The concert took place more than 1,100 feet above Manhattan. The event marked the New York City debut of the movement and music series.
A Morning Across Manhattan
The experience included runs led by Tayshia Adams and Lunge Run Club, alongside a walk led by City Girls Who Walk. Participants then gathered for a DJ set by Mei Kwok, brunch, custom cocktails, and non-alcoholic refreshments from Edith’s. Guests were also able to shop the Seek Beyond: Open Air Collection.
Katie Babineau, Chief Marketing Officer at Beyond Yoga, said:
“Open Air is all about creating that lightning-in-a-bottle moment where joy and optimism come to life. We wanted to bottle up the magic of New York's electric energy, the optimism of Natasha's music and, most importantly, the collective energy of our Beyond Yoga community coming together.”
Bedingfield Performs At Edge
Bedingfield performed with her band while wearing Beyond Yoga.
Natasha Bedingfield, singer-songwriter, said:
“I love that Beyond Yoga encourages people to try something new and move their bodies in whatever way feels good to them, without any pressure to do it a certain way. That freedom really resonates with me. Getting to perform for everyone felt like such a special way to share that sense of energy and connection.”
Flatiron Plans Continue
The New York event followed a Spring 2026 edition in Los Angeles, which paired a guided hike at Franklin Canyon Park with a DJ set by SOFI TUKKER. Beyond Yoga opened its Flatiron pop-up shop at 108 5th Avenue in September. The shop is scheduled to remain open through January 2027, alongside an expanding calendar of Club Beyond programming.
Katie Babineau, Chief Marketing Officer at Beyond Yoga, said:
“We chose Edge NYC for its spectacular setting, giving this celebration a stage as unforgettable as the city itself. It's a chance to touch grass, connect with one another, and celebrate showing up, moving forward, and choosing progress over perfection. That collective spirit is the magic of Seek Beyond and what Beyond Yoga is all about.”
