Ryde Launches Sleep Shot With Rob Gronkowski

Ryde: has partnered with three-time Super Bowl champion Rob Gronkowski to launch Ryde: SLEEP, a 2-ounce dietary supplement shot. The Dallas-based brand says the blackberry-flavored product contains melatonin, GABA, L-Theanine and chamomile. Ryde: says SLEEP contains 5 milligrams of melatonin per shot and is intended for occasional short-term use. The launch also places Gronkowski in campaign content for SLEEP and the brand’s FOCUS shot.

Campaign Content Launches

The campaign includes two social videos featuring Gronkowski. In “Zonk The Gronk,” he tries sleep trends before reaching for a SLEEP shot, while “Little Shot, Game Changer” shows him using FOCUS during a gym workout.

Rob Gronkowski said:

“I've always lived life at full speed, but the real secret to staying on top of my game is knowing how to recover. Wellness shouldn't be a tedious chore. I've tried all the overhyped bedtime trends and complicated gym hacks that don't work, Ryde: keeps it easy. Whether I need to lock in my concentration with FOCUS or shut things down with SLEEP - it just works. No gimmicks, no nonsense, just quick, delicious shots that help get me ready to dominate the next day.”

Ingredients And Use Guidance

Ryde: says SLEEP is made with Informed Choice certified ingredients and has zero calories. The company says consumers should not take more than one SLEEP shot per day, and advises against use while driving, operating heavy machinery or consuming alcohol. Its release also says the product is not intended to treat insomnia or other sleep disorders.

A Wider Shot Range

Alongside SLEEP, Ryde: sells ENERGIZE, FOCUS and RELAX dietary supplement shots. The company says FOCUS contains 150 milligrams of caffeine, while ENERGIZE contains 200 milligrams of caffeine.

Andre Denischuck, General Manager, Wellness and Stimulation USA at Ryde:, said:

“Rob perfectly embodies our brand philosophy of poking fun at unrealistic ideals. He lives life to the fullest, but understands that recovery is a non-negotiable. With the launch of Ryde: SLEEP shot, alongside our fan-favorite FOCUS shot, we are proving that taking care of your wellbeing doesn't have to be complicated. We've done the heavy lifting with science-backed, Informed Choice certified ingredients, packing elite-level benefits into an easy, efficacious 2oz shot.”