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People exercising on Pilates reformer machines in a warmly lit studio.
 Latest Pilates Addiction Reaches 350 Licenses Sold Pilates Addiction has surpassed 350 licenses sold across 27 states, with 40 studios open and 75 preparing to launch. Oct. 13, 2026
Person in black activewear standing before a full-length mirror in a modern living room.
Body / Sauna and Cold PlungeLIT Releases ARC Mirrored Home SaunaOct. 13
An empty wooden sauna with a folded towel on the bench.
Body / Sauna and Cold PlungePerspire Launches October Fall Ritual ChallengeOct. 1
People exercise on Pilates reformers in a red-lit VASA Fitness studio.
Body / PilatesVASA Fitness Adds Studio Pilates in ColoradoSep. 17
Activewear displayed on mannequins and tables inside a bright yellow clothing store.
Body / YogaBeyond Yoga Opens New York City Pop UpSep. 17
An empty wooden sauna with benches and a small window.
Body / Sauna and Cold PlungeSunlighten Launches Amplify RED SaunaSep. 15
Two people standing among city office buildings, one in a navy suit and one in a white shirt.
Body / Sauna and Cold PlungeSun Home Saunas Ranks No. 198 on Inc. 5000Sep. 8
A modern gym with treadmills, weight machines, squat racks and an indoor turf training lane.
Body / FitnessKaizen Plans Fall Opening at BayshoreAug. 27
A person in a white swimsuit sits in a red-light sauna beside a glowing therapy panel.
Body / Sauna and Cold PlungeBestQool Releases Sauna Light PanelAug. 19
A dark modern bathroom with a black sauna cabin beside a glass wall overlooking lush plants.
Body / Sauna and Cold PlungeSun Home Launches Nova Indoor Traditional SaunasJuly 1

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Pilates reformer machine with padded carriage, resistance cords and a monitor
Body / PilatesEchelon Launches Meridian Reformer for Home PilatesEchelon Meridian Reformer is now available in three connected Pilates models, with iPad, 22-inch HD touchscreen and 24-inch display options.June 9
Three women stretching sideways on reformer Pilates machines in a bright studio.
Body / PilatesCrunch Fitness Launches Reform Pilates ClassesCrunch Reform Pilates™ launches at 20 Crunch Fitness locations, with instructor-led reformer classes planned from July 2026.June 2